Do
- Use arrows to guide attention, create hierarchy, or add intentional movement within a layout.
- Keep the arrow stroke weight consistent and always use a pointed tip.
- Keep the arrow tip and stem the same color.
- Use approved AVI-SPL brand colors for arrows.
- Allow arrows to face any direction when it supports the flow and hierarchy of the design.
- Maintain a balanced composition when combining arrows with logos, icons, photography, typography, or other brand elements.
- Position arrows around important content so they guide attention without interfering with it.
Don’t
- Overuse arrows within a single layout. One purposeful arrow is often stronger than several competing arrows.
- Use multiple arrows that point in competing directions or create confusing visual movement.
- Stretch, distort, or disproportionately resize the arrow.
- Use gradients or multiple colors within a single arrow.
- Make the arrow tip and stem different colors.
- Cover faces, logos, technology, text, or other important content with arrows.
- Add shadows, glows, outlines, 3D treatments, or other effects to arrows.
- Alter the established arrow style or create new variations that fall outside the approved construction.
- Add an arrow simply to fill empty space or because “AVI-SPL uses arrows.”
- Let arrows overpower the message or become the focal point when they aren’t intended to be.
