Brand Strategy
Our Positioning Statement
AVI-SPL is the technology solutions provider that Ignites confidence AND CURIosiTY.
This is achieved by providing personalized guidance, solutions that drive results today and tomorrow, and consistent service delivery clients can count on.
Brand Strategy
Reasons to Believe
Reasons to believe are the three key pieces of evidence that substantiate and support our positioning statement. These highlight our most notable differentiators.
Personalized guidance
At AVI-SPL, we’ve been navigating and adapting to change for decades, emerging stronger and more resilient. Our experience inspires us to forge new paths, continuously delivering expert leadership and support so you can feel confident taking the next steps in your technology journey. As your trusted guide, we anticipate the evolving needs of organizations, offering proactive solutions and support to propel businesses forward.
Solutions that drive results today and tomorrow
We're here to support our customers at every stage of their technology journey. Whether you're looking to connect with co-workers spread across disparate locations, ideate with experts about emerging collaboration opportunities, or engage with your clients through a captivating experience, we provide the exact solutions and services needed to achieve your goals. And as your business changes, AVI-SPL zigs and zags alongside you, meeting your organization's collaboration needs today and well into the future.
Consistent service delivery clients can count on
With AVI-SPL in your corner, you can rest easy knowing you're backed by a dependable team of experts committed to success. Through consistent service delivery, you can count on us to ensure proper technology applications for your unique circumstances and goals. From planning to deployment and into day two, we work alongside your business to help you make informed, confident decisions that best serve your needs.
Our Mission
Transform how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow.
Our mission statement succinctly defines why our company exists. By adhering to our mission statement, we can achieve our vision.
Our Vision
Help people work smarter and live better.
Our vision is a forward-looking statement that defines the impact we strive to create for our audiences and the world.
Brand Strategy
Brand Personality
Our brand personality is a set of human traits our brand seeks to embody. Our aim is to ensure our brand does not come off as cold, sterile, or impersonal.
Proactive
We stay one step ahead of emerging technologies and trends so our customers don’t have to. We anticipate and adapt to industry shifts and advances so we can equip our customers with the latest and greatest solutions and services while helping them navigate the changing landscape.
Empathetic
We put people first. We understand that behind every technology solution, there's a human need, a unique challenge, or a vision waiting to be realized. That’s why we prioritize human connection — listening to our customers’ concerns and working collaboratively to tailor our advice and solutions to their needs.
Invested
Customer success is our success. That’s why we approach our relationships as partnerships, not vendorships. We’re deeply invested in understanding our customers’ unique needs and challenges so we can deliver the exact solutions and services that ensure their peace of mind.
Transformative
We’re in the business of transformation. We shape the way people connect, communicate and collaborate. Our novel approach offers a glimpse into a future where connectivity is not just a necessity, but an inspiring and deeply transformative experience.
Brand Strategy
Brand Promise
If our target audiences know only one thing about our brand, it should be our brand promise. The brand promise combines practical benefits, emotional benefits, and self-expression into a unified idea.
Our Promise
AVI-SPL helps enterprise organizations ignite confidence in curiosity, integrate a consistent global technology strategy to boost collaboration, increase efficiency, and inspire joy by providing simple, innovative, and personalized solutions.
Brand Strategy
Core Values
Brand values are the core principles and beliefs that define a brand's identity and guide its actions. They shape the brand's mission, vision and the way it interacts with customers, employees, and the community. These values reflect what we stand for. By embodying these values, we can build trust, foster loyalty, and create a meaningful connection with our audience.
Build Connections
Work as a team, expand our network, focus on the customer and share knowledge
Be Trailblazers
Lead the way, be courageous, create new value and shape the future
Own It
Act with integrity, practice accountability, develop self and others, and pursue excellence
Thrive Together
Celebrate diversity, champion well-being, support community, and enjoy success
Do the Right Thing
Be honest and clear, honor your word, delight our customers, and be trustworthy