Logo
Logo
Primary
The primary logo of the AVI-SPL brand consists of our wordmark accompanied by our badge. Because it’s our most frequently viewed asset, the logo must be applied consistently across all collateral. On light backgrounds, the primary logo is shown with a dark wordmark, and on dark backgrounds, with a light wordmark.
When full-color printing is unavailable, the logo is changed to monotone, either dark or light depending on background. Never stretch, recreate, distort or alter our logo in any application — only use it as provided.
Primary
Reverse
Monotone - Dark
Monotone - Light
Logo
Logo Don’ts
Don’t distort, stretch, or skew logo proportions by changing the ratio
Don’t rotate the wordmark or badge.
Don’t change colors or outline of the wordmark or badge.
Don’t remove the badge from the logo.
Don’t add effects to the wordmark or badge; no drop shadows, glows, gradients, etc.
Don’t create stacked or otherwise edited versions of either the badge or wordmark.
Don’t place the logo over busy photographic backgrounds.
Don’t create logo “lockups” by adding text in close proximity to the logo.
Don’t recreate the logo using the < > symbols.
Don’t place the primary logo on backgrounds that provide insufficient contrast.