Photography

Primary Photo Style

Images should be unposed and rich in tone. Images should not be overly saturated or edited with flares. All brand photography supports our messaging and helps tell a story. The subjects should be authentic, modern, and candid. They should also be diverse in gender, ethnicity and age, and appeal to our brand’s audiences. Office technology photos should be bright and modern and should highlight relevant subject matter or AVI-SPL products for our audiences.

Photography

Secondary Photo Style

When showcasing experiential, bolder outputs of AVI-SPL, use this secondary photo style to create showstopping layouts. Pair these sleek, moody photos with Nightshade or Hyacinth backgrounds to create a bold, monochromatic look.

Photography

Dos and don’ts

The following are directives for choosing photography. Stock photography can be challenging to choose from. Use the checklist below when assessing an image. In general, use images that are more candid and less posed.

Select imagery that is inclusive, showing wide ranges in age, gender, and ethnicity.

Select imagery that reflects business professionals or industries that we serve.

Select images that are warmer in tone. Where possible, pull in the tones from our brand palette.

Don't select imagery that is posed or inauthentic. We want to showcase real people.

Don't select imagery that is overly casual or inappropriate for the audience.

Don't select imagery that is overly edited or full of superficial overlays or filters.

Photography

Custom Photo Style: Arrow

Our first custom image treatment involves weaving graphic arrows into stock photography, transforming generic visuals into distinctly branded assets. This technique adds a unique, dynamic element to images, making them more ownable and instantly recognizable as part of our brand. The arrows should be thoughtfully integrated, guiding the viewer's eye and reinforcing the brand's direction or message. This treatment not only enhances the visual impact but also creates a cohesive and memorable brand experience across all touchpoints.

Photography

Custom Photo Style: Angle

Our second custom image treatment involves masking corners of the image to match the angle of the main brand device. This treatment enhances visual consistency across materials and reinforces brand identity. Do not use on more than two corners at a time.