Typography
Typefaces
headline Fonts
Salmond is the primary headline typeface for AVI-SPL and should be used for headlines. Use this font whenever possible throughout our marketing and brand assets. Salmond is available in a variety of weights, but we only use bold.
Typefaces
SUBHEAD AND BODY Fonts
IBM Plex Sans is the primary typeface for AVI-SPL and should be used for subheads and body copy. Use this Google font whenever possible throughout our marketing and brand assets. Salmond is available in a variety of weights.
Typefaces
SYSTEM ALTERNATE
Arial Black and Arial may be substituted in instances when Salmond or IBM Plex Sands is unavailable for all users or viewers. Such instances most commonly occur in Microsoft or digital experiences like email.
Typography
Hierarchy
Typeface hierarchy communicates importance, guides a reader’s eye and clearly organizes and prioritizes content. Follow these guidelines to create the correct hierarchy and visual balance among the various instances of type in your designs and content documents.
Tag
Casing: Title
Font: IBM Plex Sans
Letter Spacing: 0px
What's Next:
H1
Casing: All Caps
Font: Salmond
Letter Spacing: 0px
Lorem ipsum dolor
H2
Casing: All caps
Font: Salmond
Letter Spacing: 0 px
Lorem ipsum dolor amet
H3
Casing: Title
Font: IBM Plex Sans
Letter Spacing: 0 px
Lorem ipsum dolor consecture
Paragraph
Casing: Title
Font: IBM Plex Sans
Letter Spacing: 0px
Lorem ipsum dolor sit amet, consectetur adipiscing elit ut aliquam, purus sit amet luctus venenatis, lectus magna fringilla urna, porttitor.
Button
Casing: Title
Font: IBM Plex Sans
Letter Spacing: 0 px
Lorem Ipsum