Color
Color
Palette Proportions
AVI-SPL primary palette should prioritize white backgrounds over all other colors. The brand should lean into light, brighter layout applications with high-contrast dark sections. Consider a 75/25 split between light and dark when creating longer form content.
Color
Primary Palette
The primary color palette consists of the core colors that define the brand's visual identity. These colors are used most frequently across brand materials, ensuring a consistent and recognizable look. Web (Hexadecimal and RGB) and Print (CMYK and Pantone) code breakdowns have been specified for each color and should never be altered.
Nightshade
Cobalt
Turquoise
Hyacinth
Poppy
White
Color
Secondary Palette
AVI-SPL's secondary palette should be used when additional colors are needed to help with visual storytelling, such as data visualizations. Web (Hexadecimal and RGB) and Print (CMYK and Pantone) code breakdowns have been specified for each color and should never be altered.
Dark Teal
Sky
Daffodil
Grey
Color
Tints and Shades
Feel free to use tints and shades of each color, or change the opacity of a color if additional colors are needed to create depth in layouts. They are often used for accents, backgrounds overlay treatments or to differentiate specific content, adding depth and flexibility to the brand's visual language. See example tints below for the primary palette.
Color
Color Pairings
To ensure readability, all typography color pairings used across our brand must offer high contrast. This practice is essential for accommodating users with visual impairments and enhancing the overall clarity of our content.
When selecting color pairings for the brand device, similar pairings should be considered.
Do
Don't
Do
Don't
Do
